A CASE STUDY ON COFFEE CONSUMPTION: BY ANALYTIC NETWORKING PROCESS (ANP)

Abstract

Consumption of coffee has shown numerous beneficial effects from adequate drinking. The purpose of the paper is to study the coffee consumption among individuals according to the product attributes, personal preferences, socio-demographics, economic attributes, context of consumption and health concerns. The ANP approach is applied for selecting the best coffee with the various criteria and sub-criterions among the popular alternatives.