THE GROUNDSWELL IN AGRI-TOURISM: THE ROAD AHEAD

Abstract

The need of India’s current economic state demands for the adoption of the popular slogan reflecting the craze for agritourism: Come eat a fruit, smell a flower, run through the fields, converse with the plants, and get lost in rural India. The diversity of rural customs and festivals in India makes it an ideal destination for agricultural tourism. A unique geography as well as an array of agricultural products contribute to the country's popularity. Rural life appeals to a significant portion of the nation's population who live in urban areas, wondering what country life is like. There seem to be no major barriers to the establishment of an agritourism industry in the country.  The present research study focuses on exploring the various aspects of establishing agritourism which includes suggestions to bring out strategies for its promotion and implementation of the same.