Social Media Impact on Sports Marketing in Current Scenario

Abstract

The way players, coaches, clubs, federations, sports, corporations and their industry actors engage has changed as a result of social media. Although there has been a rise in academic interest in the use of social media in the world of sports recently, this research looked at how social media platforms have an impact on sports marketing in India. Sports management should consider the consequences of the bibliometric study, and future research on social media in sports is outlined.