A Critical Evaluation of Articles Related to Sustainable Apparel Buying

Abstract

One of the main aspects of the future is sustainability, and consumers are looking for sustainable products as a result of their concern for the environment.The expansion of eco-friendly clothing serves as a foundation for the formation of a brand-new consumer market. Unexpectedly, this movement has spread not only to established nations but also to emerging nations.The objective of this literature review is to assess the available research on the many aspects of sustainable apparel consumption and to present potential future research areas.The variables like value, subjective norm, perceived behavioural control, and knowledge were reviewed to determine the customer's perception of sustainable apparel.These findings show that most consumers in many nations have already shown an increasing interest in sustainable fashion due to considerable growth in knowledge, intense concern, values, and social standards.This literature review assists academics, manufacturers, and retailers in positioning and marketing their sustainable apparel brands based on consumer behaviour.