A Study of The Performance of User Reviews in The Bakery Industry

Abstract

As people's habits shift, bakery product sales are skyrocketing all around the globe. The purpose of this research was to learn how different demographics and product attributes influence customers' decisions while shopping for bakery items. The chi-square test was used to examine the correlation between the survey data (answers to questions) and the categorical variables (the questions themselves). The goals of this research were to investigate what aspects people consider when buying bakery goods and how they conduct themselves when faced with these options. To better grasp Vinayak Bakery's place in the industry in relation to its rivals, a comparative analysis was conducted. It has a long history as India's oldest bakery and a well-respected name in the industry. Instead, we were able to see through the smokescreen of our rivals' market efforts.