Comparison of Iran and Turkey Tourism Industry from 2010 To 2019

Abstract

Today, the tourism industry has brought many economic and social changes in different countries of the world, and its economic importance compared to other industries has attracted the attention of many researchers and political and economic decision makers. The tourism industry in Iran, despite the historical background, high natural and cultural attractions in the region, compared to many countries, including Turkey, which is in the neighborhood of Iran, is not up to its name. In this research, the author tried to study the comparative tourism between Iran and Turkey by using the descriptive-analytical method, and by asking the question, what was the reason for the success of Turkey in the tourism industry compared to Iran? It seems that Turkey's success compared to Iran in the tourism industry is due to long-term planning, media attention and modern infrastructure, strengthening the private sector and removing social and cultural barriers, rather than natural attractions. The results of this research show that, firstly, the attention of the Turkish media in advertising and attracting tourism has a more defensible performance compared to Iranian media, and secondly, the opportunities and natural and cultural attractions of Iran with long-term planning and extensive and targeted advertising. Reducing the government's responsibility and using effective human resources can become an emerging power in the tourism industry in the future. Thirdly, Turkey can be a recreational tourism destination and Iran can be a cultural tourism destination with many potentials.