The Attractiveness Influence of Pasar Kuliner Padang Panjang to the Interest of Tourist Visits

Abstract

Tourism has an important role for economic growth and development in a country and its regions. One of the tourism attractions which in great demand today is culinary. The uniqueness of local culinary and foods in a particular area can be a special attractiveness for tourists, such as Pasar Kuliner Padang Panjang located in Padang Panjang city, West Sumatra. The attractiveness of this food market is always to freshly serve the foods, in which the customers can see their foods being cooked before their eyes. This method becomes the attraction itself. Further, various kinds of Minangkabau specialties are available in this food market, thus becomes another appealing attraction. Tourists can pamper their tongues by visiting Pasar Kuliner Padang Panjang. A journay to this food market definitely can be a satisfaction for tourists. Revisits from tourists and locals is an important factor that every entrepreneurs and bussiness managers want to achieve wants to achieve. The results of respondents' responses regarding tourism attraction (X) in Padang Panjang culinary market were mostly positive, which shown based on data taken from 105 respondents. The answers were strongly agree (15%), agree (45%), and neutral (20%). It means that Pasar Kuliner Padang Panjang have met the good criteria and has a certain quality as a tourist attraction. The success of a tourism destination in managing the quality of its tourist attractions is proven by the willingness of tourists to make a return visits. The data are supported by regression results. It gives the significant result of 0.00 which explained the influence of attractiveness in Pasar Kuliner Padang Panjang on the interest of tourist’ visits.