Customer Satisfaction and Problems of E-Banking Services Selected Public Sector Banks

Abstract

Banking operations plays significant role in the economic development of a country. It provides finance for all business activities and also fulfill the each and every persons needs. The development of economy is based on the efficiency of the banking system. The banking activity mainly connected with customer opportunities in a growing economy. The Government policy is important for economics and focused by the banking sector is financial inclusions, easy access of finance and services. The customers in the banking services are free to select their banks in search for best service and products. Hence, it is important to keep the customers satisfied and meet the expectation before time bankers are keeping changing their strategies for success their services in new age economy. Based on above view this study aims to analyse the customer satisfaction and problems towards banking services offered by Public Sector Banks in Villupuram District.