Guideline to Promotion Halal Tourism for Muslim into Sustainable Halal Tourism at Songkhla Province

Abstract

Halal tourism is a famous for Muslim people in the tourism industry. Thus, Thailand goverment need to develop more halal tourism. This research was aimed 1) to study the demographic character of Muslim tourist at Songkhla province.  2) to study need of halal tourism of Muslim tourist at Songkhla province. 3) to study guideline to promotion halal tourism for Muslim into sustainable halal tourism at Songkhla province. The sample in this study composed of 400 Muslim tourist selected by purposive sampling method. The questionnaires and in-dept interview were returned and collected data analyzed using frequencies, percentage, average, standard deviation, T-test and F-test. Findings of this research were as follows:

The demographic character of Muslim tourist were women, 21-25 years old, Thai nationality single, occupation is student and income 10,000 – 15,000 baht. For need of halal tourism the research found that Muslim tourists demonstrated high needs of Halal Tourism average. The highest needs of Muslim tourists were destination. However, the guideline to promotion halal tourism for Muslim into sustainable halal tourism at Songkhla province the research found as follow: 1) tourist activities which are not against 2) the payer rooms should be provided at destinations. 3)  the restaurants should be provided by halal method. 4) the business tourism should be separate restrooms for men and women. 5) Thailand government should be enhanced security measures in the tourist attractions specially at night. 6) or so, should be provide the direction signs to tourist attractions in English.